BA (Hons) Business Administration (Marketing)

Effectively capture your audience’s attention, communicate your product value, and successfully convert and retain customers with our Marketing major. Learn how to optimise your channels to achieve your organisation’s objectives and graduate ready to tackle the future of work.

As technological advancements and customer-centric demand drive increased personalisation and transparency from businesses, brands are looking to their marketers to step up and radically transform how they engage with their customers.
To meet these evolving needs, marketers today need capabilities in customer orientation, segmentation, brand positioning, and the ability to effectively join the dots by leveraging technology and insights obtained through data.
No matter where you’re at in your learning or career journey, our BA (Hons) Business Administration (Marketing) will equip you with in-demand digital and industry-relevant skills to tackle the future of work.

Duration

12 Months

Modules

4 modules

Top Ranked

Student Voice

Beyond The Classroom

"Selecting the UOB’s BA Honours Business Administration (Top Up) at Oxford College of Business was a strategic decision driven by several compelling factors.

Firstly, the program's pronounced practicality caters particularly well to individuals with substantial work experience. Secondly, the availability of nine specializations allows for tailored exploration based on personal interests. Noteworthy is the faculty's commitment-marked by responsibility, timeliness, and patience-ensuring a conducive learning environment. This comprehensive program has significantly enhanced my skills, fostering critical thinking and empowering me to adeptly utilize data for informed decision-making. "

Rasanthika Danushi Warna Chandraratne Wanni Arachchige

Head of Operations - AVSS Sri Lanka
Student Voice

Beyond The Classroom

"Without a doubt, the BA (Hons) Business Administration degree has helped vector my focus on what I want to pursue with my qualification and career goals. .

Its concept of learning in diverse, international teams and core focus on developing strong team leadership skills is highly effective. The most helpful modules were New Advance in Business and Strategic Management for Business. During the course of I developed a deeper knowledge of how to manage myself and then how to manage my team and my network. The program is fantastic in explaining the core of operations management and I use these lessons to educate my team on a regular basis.
Without a doubt the program provides a great foundation to keep innovating – a core value of the organisation I work for. "

Nishadi Uthpala Subhasinghe

Deputy Manager - Human Resources - Muve Colombo (Pvt) Ltd
Student Voice

Beyond The Classroom

"Studying at Oxford College of Business definitely gave me a lot of knowledge, but more importantly, it built me into a more competent person...

It gave me confidence and changed my presence. When I talk about things, it's not just based on my own industry experience – it's about a lot of things working together. I look at things from a more holistic approach, which means looking at the whole business model, including strategy, governance, capabilities, and financial management. The in-class sessions allowed for deeper, focused discussions on key course topics, which I found to be efficient and effective in learning important concepts. I found the lecturers to be highly engaged and accessible when I needed additional support and really enjoyed the opportunity to meet peers within the local business community and to hear how their experiences translated to our course lessons "

Maheesa Dayananda

Program Manger - ICT Agency of Sri Lanka

WHY STUDY BA (HONS) BUSINESS ADMINISTRATION (MARKETING)?

Our BA (Hons) Business Administration (Marketing) is focused on sustainable, high growth disciplines to future-proof your career. With an emphasis on research, analysis, and problem solving, you’ll delve into ideation, solution generation, and testing. Partnering with some of the industry’s most iconic brands, gain confidence in your industry-relevant and best practice skills and graduate with a highly recognised degree with employers.

Step away from a traditional business degree and gain hybrid skills that extend into other areas outside of business, such as IT or health, and open the doors to diverse career opportunities with a breadth of knowledge

COURSE STRUCTURE

Unit name

Credits

New Advancement in Business

Strategic Management for Business

Topical Marketing Communications Practice

Global Marketing Strategy

Total Credits

120

KEY FEATURES

A one-year business course covering advanced topics in business and management
This course is for students who have a foundation degree or HND equivalent
Development of your management and business planning knowledge and skills
Programme can be completed within 10 months
The opportunity to interact with students online and face to face from various industries.
Discussions through online forums will engage students and allow them the opportunity to network
Ability to research real organisations and also through case studies, students will be able to understand the real issues organisations face

WHAT WILL I STUDY?

Learn more with core business studies and specialist marketing subjects. You’ll examine markets and customers, build strategies, and explore buyer behaviour, brand development, product innovation and digital marketing. Equipped with a degree that is relevant to count-less industries, you’ll graduate prepared to take on roles in fields like digital marketing, brand management, campaign strategy, and customer analytics.

CREDITS

CREDITS AWARDED DIRECTLY FROM UNIVERSITY OF BEDFORDSHIRE

The BA (Hons) Business Administration awarded by University of Bedfordshire offered at Oxford College of Business is the only internal Top up degree exclusively awarded directly from University of Bedfordshire. Once you register on the program you will be a student of University of Bedfordshire where you will receive your student ID, tutor access, access to the University’s learning portal (BREO) and library access. The total number of credits awarded on the BA (Hons) Business Administration degree is 120 credits, where all 120 credits are awarded directly from University of Bedfordshire.

ABOUT UNIVERSITY OF BEDFORDSHIRE

University of Bedfordshire is proud to be an internationally recognised and award winning institution with a heritage of quality education going back more than 100 years. University of Bedfordshire appear in the Times Higher Education World University rankings, ranked as one of the top 250 universities in the world under 50 years old in the Young University rankings, and celebrated a Silver Award in the first ever Teaching Excellence Framework (TEF). In 2020/21 University of Bedfordshire is extremely proud to come eighth in the UK in the People and Planet University Green League and also to celebrate an Eco Campus Platinum award.

THE PARTNERSHIP

Oxford College of Business (OCB) Sri Lanka is an approved franchised partnership of the University of Bedfordshire. The University of Bedfordshire holds responsibility for setting and maintaining academic standards and regulations, also for managing the quality of student learning opportunities. This includes the design, maintenance, enhancement of courses and units, assessments setting and marking, annual monitoring and periodic review and the production and hosting of all learning materials, setting of entry requirements, including English language.

Students at Oxford College of Business sit the same assessments go through the same marking and moderation processes as the students in UK campus. The expectations of the UK QAA Quality Code is used to guide these operations with our partnerships as the University makes certain that students will receive an appropriately high quality educational experience and that the standard of awards to be conferred in the University’s name will be upheld.

LEARNING AND DISABILITY

Oxford College of Business welcomes applications from students with disabilities. We support students with disabilities and encourage any considering studying at Oxford College of Business to contact our disability representative or email: support@ocbsrilanka.edu.lk

ELIGIBILITY CRITERIA

This is a level 6 top-up programme designed for students coming directly in to the final year of a degree programme. Students will be expected to have completed some business-related course at Level 5 or 6.

To apply you need to have completed OTHM,ABE, CIM, CIMA, Edexcel HND or a recognized HND to gain direct entry in to the final year of BA (Hons) Business Management degree..

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