MBA Marketing - Oxford College of Business Sri Lanka
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MBA - MARKETING

Take advantage of our pre-selected study stream in Marketing. Marketing lies at the heart of both the relational and transactional exchange between a business and its people and customers. This course will help seasoned managers to clarify their communication strategies with a broad range of up-to-date marketing concepts. In highly competitive markets the success or failure of a product or service may be determined by the marketing decisions you make. This course will help you make the right ones.

The MBA (Marketing) adopts a practical and applied business curriculum. You will develop the attributes and skills expected of post-graduates, confirmed by partner professional bodies including the Chartered Management Institute (CMI) and the Confederation of British Industry, including team-working; negotiation skills; leadership; confidence; and the ability to apply critical and creative thinking to complex and unclear problems to develop innovative solutions.

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Duration

12 MONTHS

Modules

5 UNITS

Mode of Assessment

ASSIGNMENT BASED

Class Time

SATURDAY 2.00 PM TO 7.30 PM

Accredited By

Top Ranked

Why Choose us Insight Report 2023
  • 91.7%

    Received a raise within the first
    12 months after graduation

  • 74.5%

    Career Progression after Graduation

  • 72.4%

    Professional Skills Enhanced

  • Student Voice

    Beyond
    The Classroom

    "Innovation is becoming strategically vital for many companies...

    Completing the MBA from the University of Bedfordshire enabled me to gain a comprehensive understanding of business operations and its dynamic nature in the contemporary business world. During the course, I enjoyed working on resolving business issues through research and practical workshops. The MBA program assisted me in reinforcing my understanding of business operations and how strategic thinking assists in optimizing operational processes and productivity. I was able to harness and develop key attributes currently desired from an empowered business leader such as critical and analytical thinking; problem solving; decisive decision making; teamwork and collaboration; and people management. In conclusion, the Bedfordshire MBA is a perfect amalgamation of theoretical and practical knowledge. It equipped me to better understand current industry trends, processes and technologies that upon completion helped widen my career options and opportunities "

    MR. SHALAKA WIJEYARATNE

    Assistant Executive Director - Colombo International Financial Center, CHEC Port City Colombo (Pvt) Ltd
  • Student Voice

    Beyond
    The Classroom

    "It’s been a great experience and a fantastic way to develop essential business leadership skills...

    I would recommend the University of Bedfordshire MBA to anyone considering how to progress in their chosen career or move to a different sector, it truly does open doors and gives you the skills, knowledge, and confidence to succeed. The biggest impact that I think this MBA will have on my future work is it has enabled me to take a much deeper consideration of interconnected factors when making strategic decisions; it’s been great to build a more rounded toolkit to apply when assessing new markets and opportunities, a skillset that was really reinforced by the Unit Leading and Managing Organisational Resources.

    The high standard of teaching will challenge you and grow your confidence and skills. When you start the MBA journey, come with an open mind, if you do that then you will get the most out of the course. "

    Mr K S Dishan Fernando

    Head of Sales and Marketing/ Client Services - Millennium Housing Developers PLC

RISK - TAKERS, GROUND-BREAKERS, FUTURE MAKERS

Gone are the stable markets of yesteryear. Today’s markets are characterised by rapidly changing customers’ wants, accelerating pace of technological advances, and intensifying competition, presenting major challenges for both incumbent and upstart enterprises alike.

The MBA (Marketing) adopts a practical and applied business curriculum. You will develop the attributes and skills expected of post-graduates, confirmed by partner professional bodies including the Chartered Management Institute (CMI) and the Confederation of British Industry, including team-working; negotiation skills; leadership; confidence; and the ability to apply critical and creative thinking to complex and unclear problems to develop innovative solutions. The MBA (Marketing) will transform your career by enhancing your key business and leadership capabilities, enabling you to excel in a fast-moving global business environment. This one of a kind MBA is continually enhanced to ensure you perform at the cutting-edge of your profession. Both challenging and inspirational, the programme will take you on your journey to achieve your career goals.

The MBA (Marketing) will transform your career by enhancing your key business and leadership capabilities, enabling you to excel in a fast-moving global business environment. This one of a kind MBA is continually enhanced to ensure you perform at the cutting-edge of your profession. Both challenging and inspirational, the programme will take you on your journey to achieve your career goals.

COURSE STRUCTURE 

Stage

Unit name

Credits

Postgraduate Certificate

Responsible Leadership and Sustainable Management

30

Strategy: Analysis and Practice

30

Postgraduate Diploma

Digital Analytics and Online Customer Experience

30

Strategic Marketing Management

30

Dissertation Stage

Applied Project

60

Total Credits

180

COMPLETE ONE SUBJECT AT A TIME

Students study 6 modules over a period of 12 months, which enables them to undertake more in-depth study of particular topics.

Traditional MBA models involve several individual subjects being offered generally over a 12-week period. For a busy executive, this makes their learning susceptible to external factors such as unexpected work and personal issues that could occur during this time.

The University of Bedfordshire MBA is offered as one subject at a time. This means that students need to focus on just one subject at a time, in addition to their usual personal and professional obligations. The full MBA is achieved upon completion of six modules (a total of 180 credits).

DISSERTATION STAGE

The last four months of the program is your dissertation stage.

Management Practice (Month 9) – Business Simulation

The Business Simulation also known as Boardroom Exercise, is one of the most challenging but rewarding aspects of our MBA. The module is a real-life simulation of a boardroom and will give you the opportunity to apply the concepts and theories learned during the core modules to a real board-level management team in an international organisation. This will allow you to enhance your analytical, critical thinking, and strategic management skills and will also give you the opportunity to network with a number of different business professionals to develop key business relationships.

Theory into Practice Project (Month 10-12)

This 45 Credit unit, allows students to carry out independent research and develop their skills in analysis and scholarly expression, using an appropriate theoretical framework. They are supported in writing their dissertation through the study of research methods, and attending individual meetings with an allocated supervisor, who monitors their progress and provides advice.

The Business Simulation also known as Boardroom Exercise, is one of the most challenging but rewarding aspects of our MBA. The module is a real-life simulation of a boardroom and will give you the opportunity to apply the concepts and theories learned during the core modules to a real board-level management team in an international organisation. This will allow you to enhance your analytical, critical thinking, and strategic management skills and will also give you the opportunity to network with a number of different business professionals to develop key business relationships.

CREDITS

The MBA awarded by University of Bedfordshire offered at Oxford College of Business is the only internal MBA exclusively awarded directly from University of Bedfordshire. Once you register on the program you will be a student of University of Bedfordshire where you will receive your student ID, tutor access, access to the University’s learning portal (BREO) and library access.

The total number of credits awarded on the MBA is 180 credits, where all 180 credits are awarded directly from University of Bedfordshire.

THE BEDS MBA EXPERIENCE

Longevity and Reputation

The programme combines core MBA disciplines with innovative subject areas to provide ‘the Big Picture’ of business life which underpins career success in strategic management and leadership.

Coverage

The core programme is wide-ranging and includes modules such as leading and managing organisational resources, strategy and the global competitive environment and management practice.

Critique

Many MBA degrees offered elsewhere are principally formulaic. With the UOB MBA at Oxford College of Business, we actively encourage students to fundamentally question generally-accepted management and leadership wisdom by drawing upon the full range of social scientific knowledge. Not only does this develop a more nuanced and sophisticated understanding of the complex nature of organisations and their functioning, but it develops the transferable skills of evaluation and analysis required of senior management.

Practical-based learning

Students will be involved in live management issues through various projects and assessments, developing leadership and management skills, and undertaking both group-based and individual work. Students are also invited to guest lectures by practicing managers, each of whom has extensive experience in their field.

If you are looking for an MBA in Marketing, Finance or HRM that offers a values-led curriculum focused on leadership, innovation, and best practice – UOB MBA becomes the automatic choice.

ABOUT UNIVERSITY OF BEDFORDSHIRE

University of Bedfordshire is proud to be an internationally recognised and award winning institution with a heritage of quality education going back more than 100 years. University of Bedfordshire appear in the Times Higher Education World University rankings, ranked as one of the top 250 universities in the world under 50 years old in the Young University rankings, and celebrated a Silver Award in the first ever Teaching Excellence Framework (TEF). In 2020/21 University of Bedfordshire is extremely proud to come eighth in the UK in the People and Planet University Green League and also to celebrate an Eco Campus Platinum award.

THE PARTNERSHIP

Oxford College of Business (OCB) Sri Lanka is an approved franchised partnership of the University of Bedfordshire. The University of Bedfordshire holds responsibility for setting and maintaining academic standards and regulations, also for managing the quality of student learning opportunities. This includes the design, maintenance, enhancement of courses and units, assessments setting and marking, annual monitoring and periodic review and the production and hosting of all learning materials, setting of entry requirements, including English language.

Students at Oxford College of Business sit the same assessments go through the same marking and moderation processes as the students in UK campus. The expectations of the UK QAA Quality Code is used to guide these operations with our partnerships as the University makes certain that students will receive an appropriately high quality educational experience and that the standard of awards to be conferred in the University’s name will be upheld.

 

LEARNING AND DISABILITY

Oxford College of Business welcomes applications from students with disabilities. We support students with disabilities and encourage any considering studying at Oxford College of Business to contact our disability representative or email: support@ocbsrilanka.edu.lk

ELIGIBILITY CRITERIA

Applications are welcome from suitably qualified and/or experienced individuals..

Usually, an applicant who would have a recognised first degree in business or a related scientific discipline with a minimum of 3 years of managerial work experience would be the ideal candidate..

Applicants with over 5 years of work experience at senior level of management can also be considered. i.e General Manager or higher..

               

To apply, submit the fully completed application form, a copy of your CV Including your academic and work experience history along with your certified copies of your educational certificates.

TACKLE RAPIDLY CHANGING CUSTOMER WANTS WITH CONFIDENCE

GET HANDS-ON WITH THIS PRACTICAL MBA SPECIALISING IN MARKETING

Gain the international strategic skills, creative executional ability, and cutting-edge knowledge to launch a global marketing career in a constantly shifting digital environment. Through this highly practical curriculum that emphasizes the increasing digitization of marketing, you will study how to leverage digital marketing, social media, marketinganalytics, and customer engagement strategies to break through the noise and make a measurable impact on business objectives through marketing.

Get ready to roll up your sleeves and get practical inside and outside of class with mini-projects and case challenges.

CREATIVITY IS THE FUEL BEHIND TODAY’S SUCCESSFUL COMPANIES.

Scribbling on napkins is as important as balancing the books. The Bedfordshire MBA specialising in Marketing puts creativity at the fore front of learning because creativity is the core element of today’s most successful companies. Sure, we teach our students the tried and true business fundamentals, but we also teach them how to turn an idea into the next big thing. And it starts with shaking things up. Gone are the stable markets of yesteryear. Today’s markets are characterised by rapidly changing customers’ wants, accelerating pace of technological advances, and intensifying competition, presenting major challenges for both incumbent and upstart enterprises alike.

 

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